Open Call: Design the 2025 World Food Forum flagship event merchandise!
Calling all young creative artists, illustrators and design studios from around the world! The World Food Forum is thrilled to open the call for the official 2025 flagship event merchandise design.
This is your chance to bring this year’s theme, “Hand in Hand for better foods and a better future”, to life through bold, beautiful and meaningful designs. Have your artwork featured on merchandise worn and used by thousands of changemakers coming from all over the world to attend the WFF flagship event from 10 to17 October at the headquarters of the Food and Agriculture Organization of the United Nations (FAO) in Rome, Italy.
Submit your designs by 23 May 2025, 23:59 CET
Late submissions may not be considered, so do not wait!
Who can apply
- Individual artists up to 35 years of age;
- Creative studios where all contributors are 35 years old or younger.
Design theme
Our agrifood systems are under pressure, from climate change and conflict to rising inequality and food waste. While around 733 million people face hunger, others confront growing obesity and unsustainable consumption. At the same time, agrifood systems are a major contributor to greenhouse gas emissions, but they also hold immense potential for climate action.
This year’s theme calls for collective solutions. Governments, farmers, youth, scientists, businesses and consumers all have a role in creating a future where nutritious, affordable and sustainable food is available for all. It is about working hand in hand, locally and globally, to take action, reduce waste, protect our planet and build more inclusive agrifood systems.
Call to action: Our actions are our future.
What you will be designing for
Designs must be adaptable across multiple merchandise formats including cotton tote bags, lunch boxes, steel water bottles, travel coffee mugs, notebooks, pens and custom pins. Let your work stand out while being versatile across different materials and shapes.
Technical guidelines
- Primary background: White (#ffffff);
- Use of the official WFF colour palette* is mandatory;
- Submit high-resolution files in PDF, PNG or high-quality JPEG;
- Maximum of three design variations per applicant;
- Include a short artist statement or studio profile for each design;
- Provide clear contact details (name and email) in your submission.
Content restrictions
Please ensure your designs do not include any elements of discrimination, racism, pornography or violence of any form. Adherence to copyright laws is crucial; do not use copyrighted material without proper authorization.
What is in it for you?
- Your design featured on over 30 000 pieces of official merchandise distributed during the WFF flagship event;
- Full credit for your work across all merchandise and media;
- Invitation to attend the WFF flagship event in Rome, Italy, in October 2025;
- Global visibility through WFF channels.
Selection criteria
A panel of judges will evaluate submissions based on creativity, originality, adaptability and alignment with the theme.
Whether you are a rising artist or an established creative team, this is your moment to make an impact. Help us amplify youth voices and shape the look of a movement working to secure a better food future, one design at a time.
Submit your designs by 23 May 2025, 23:59 CET
Late submissions may not be considered, so do not wait!
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